Why set goals for your website?
If you decide to create a presence for your business on the web, like a shop on Amazon or Etsy or your own stand-alone site, you’ll be investing money and time to get this done and understandably you’d want to see a return on that investment.
So what does that look like for you? What are your goals? What do you want to measure? How do you measure it?
Let’s say you have a local clothing store, but you want to sell to people out-of-town and not just to local customers…THAT is a goal you can set and measure with your website.
To do that, you need to understand the process that people use to become your customer. This works exactly online like in real life.
– First, people need to find your store
– Then they need to decide to enter it and look at the goods
– And finally, choose something and pay for it. Once you have an online store you can measure these digital steps quite precisely.
How to Build Online Presence
For example, if someone searches for tee-shirts and a PAGE from your site appears in Google Search, that is called an IMPRESSION. This is the same as if someone discovered your physical store in the real world existed.
Now, if that person decides to visit your SITE, they would CLICK on the result search link. By counting these clicks from the search results to your website, you can measure VISITS.
Once the person is on your site they might browse around and look at various products. You can track their path across the website and see how long it took them to buy something or maybe they left the site after clicking on a few PAGES.
You or the person who maintains your site can use a variety of online tools or software to measure things such as:
– CLICKS and the
– USERS path towards your checkout.
Most e-commerce platforms offer their own custom dashboard for tracking these aforementioned METRICS.
Did you know that Google provides two of these free tools? They are:
– GOOGLE SEARCH CONSOLE and
– GOOGLE ANALYTICS to help you look at these metrics yourself.
You can use your “analytics tools” and connect them to the metrics you have.
The important thing here is that you can keep track of what’s happening on your website. Whether it’s:
– Conversion Rates or
– Revenue… and by analyzing this data you can make important adjustments and changes as needed.
You can even gain insights into what your customers maybe interested in and expand your product catalog.
Don’t just let your website’s metrics sit there…USE THEM!
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