When building your online business you must have a few strategic goals, but more importantly, you must have “smart goals.” In essence, your goals should be specifically broken down into a 1-3 year action statement. Here are two important tips for writing Smart Goals.

One of the biggest problems many people have is semantics. People often mix-up the terminology of goals with objectives, cornerstones, priorities, etc… We will want to cut that out because we are talking about “goal setting.”

For your online business, you will use the definition of the word “goal” , and the two things you must do to develop an effective “1-3 year action statement.”

Write It Down

The first thing you have to do when writing your goal is to make sure you are using action words (verbs).

Visualize your goals being represented on the dashboard of a car.

A well-written goal will actually say what dial on your dashboard you are trying to move, with words such as “increasing”, “decreasing”, or “reducing”.

The goal of “maintaining” is also OK if you actually just want to articulate that you are just trying to do something, and you are not necessarily just trying to change it.

However, most of the time, you should be trying to “change” something… you are trying to see the movement. But what movement are you trying to see in your online business? More subscribers; views; revenue; engagement? Whatever your goal is…remember to write it down!

Few Words Mean A Lot

The final thing that is important when you are setting goals is to make sure that they are SMART (this is the acronym).

What does SMART stand for?



(A)ctionable – what does this mean? It means that when you read your goal a year from now you will remember what you wrote, and you can do something about it.

(R)esponsible – who is doing it?

(T)ime bound – when is it going to get done?

An important thing when you are setting goals is to understand how people are going to help you get this goal accomplished, therefore by breaking a goal down you can make sure everybody (who needs to) has a piece if it which they can actually accomplish.

As an online entrepreneur, when you are now starting, you can acquire the knowledge and ‘how-to-do-it’ through online mentors, virtual assistants, and membership sites.

OK, let’s look at a physical example of a SMART organization wide-goal, and then break it down into how you will actually execute it.

In this example, our goal will be delegated to a senior manager Tom, and his team members. The company told Tom that his management goal was to:

Increase customer satisfaction by 10% by 31st December 2019”.

Now let us look at the characteristics of this goal. It is:-

S(pecific) as it clearly has the verb “increase”

M(easurable) as it clearly says by “10%”

A(ctionable) as a year from now it says what the company wants done

R(esponsible). It clearly says that “Tom” is responsible for the completion of this goal.

T(ime bound) as it shows that this goal is to be completed by the 31stDecember.

SMART Goal Strategy

How does Tom proceed to achieve this goal?

Tom will have to delegate the actual work to a few junior team members from two (2) departments that have direct impact on customer satisfaction, they are ‘Customer Service’ and ‘IT’.

He has to engage them into breaking the goal down into actionable tasks that are palatable for them to manage so that they can be held accountable. One example of smaller mini-goals to them could be to “reduce errors from every 100 complaints to 1’, and “resolve help tickets within 24hrs” respectively.


In closing, my tip relating to setting good goals is to make sure that you really think about how it goes from the big picture to the small picture and making sure that when you articulate it you are actually very specific about identifying if it is actually SMART.

I hope this article will help you develop your online business in a more efficient manner.

You may also want to check out the post Three Productivity Strategies To Accomplish More In Your Business

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