Why is Google Analytics Important for Bloggers?
Your #1 goal is to get more traffic and subscribers as a blogger. Google Analytics help you make data-driven decisions by showing you the stats that matter.
Listed below are only a few of the metrics that you should be focused on.
Who visits your website?
This data is extremely useful, and it can help in numerous ways. Example, if most of your users don’t have Flash support, then you should avoid adding a flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.
What do people do when they are on your website?
You can track where the user is going on your website, how long do they stay on your website, and what is the bounce rate (the percent of users exit your site on the first visit).
By using this information, you can decrease the bounce rate and increase your pageviews.
When do people visit your website?
By looking at the most active hours in the day for your site, you can pick the time when you publish your post. Also, if a time zone is not compatible with yours, then you can schedule your post to meet that hour.
How do people find your website?
Where did the user come from (for example: Search Engines, Direct Links, Referral links from another site). It also shows you what percentage of your visitors came from each of these sources.
Google analytics gives you the breakdown of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, Google, Yahoo, Bing etc.
The breakdown of referral sources show you which sites you need to work with the most. If your top referral source is Facebook, then you need to have exclusive Twitter content to make your Twitter audience feel special.
If your top referral source is an external website, then you might want to consider having a partnership with that website (guest post exchange or something else).
How do people interact with your content?
Google analytics shows how your users interact with your site’s content. It shows you what percent of the user clicked on which link on your site and much more.
You can run A/B split tests by creating content experiments in Google Analytics to understand what works best to meet your goals.
By seeing the user interactivity, you can work your content around your users. The answers to these questions above, allows you to focus on the growth strategies that will work for your site and eliminate those strategies that don’t work.
Simply put, eliminate the guess work and focus on stats that matter, so you can make data driven-decisions.
How to Signup with Google Analytics
You need to create a Google Analytics account. To do this, visit Google Analytics Signup Page.
You will see a screen like this one. If you already have a Google or Gmail account, then you can use that to sign-in. If you don’t have a Gmail account, then you would have to create an account for yourself.
Once you have signed-in with your Gmail account, you will be then prompted to a screen like this, which is where you will signup for Google analytics with your Gmail account.
On the this next screen, you will be asked to choose between a website or mobile app. This tutorial is based on you choosing “website”.
Enter the account name (It will be the Google Analytics profile name for this website), Website name, website’s URL, country, and the time zone.
Once you have entered this information, click on the Get Tracking ID button. You will be presented with Google Analytics terms and service which you must agree to, so click on I Agree button.
Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you will need to enter it in your WordPress site in the Insert Headers and Footers Plugin from WordPress.
Insert Headers and Footers Plugin
First, you need to install and activate the Insert Headers and Footers plugin.
Upon activation, you need to visit Settings » Insert Headers and Footers page. Here you need to paste your Google Analytics code.
Don’t forget to click on the save changes button to store your settings.
I hope this post helped you on How To Track Your Website Data.
You may also want to check out the post 4 Elements of Writing High-Converting Headlines.