Pretty much everyone and their grandmother has a Facebook profile these days, and with the most active number of users, it’s a must for your business. But because the marketing value of Mark Zuckerburg’s brainchild is already established, here are a few other platforms that are also great marketing tools.


Twitter is an excellent place to post images and quick blurbs that can be re-tweeted, causing your content to go viral.

It’s easy to ride the wave of popular trends by incorporating hashtags (#icecreamsundae) in your posts. Plus, Twitter users will often reciprocate re-tweets, so make sure you re-tweet posts from users with a lot of followers.


LinkedIn offers an easy way of connecting with an almost unlimited number of professionals. If one of the main thrusts of your company involves business to business (B2B) interactions, LinkedIn is the place for you to network.

Even if your product or service is geared toward consumers, LinkedIn can still be a good place to find a supplier, distributor, employee, investor, or even a corporate client.


Instagram is quickly becoming one of the most popular social media sites, and it’s incredibly user friendly.

Images are the bread and butter of Instagram, so it’s a great place to put up photos of company events and make your workplace look fun (hey, if the Quaker Oatmeal guy has an engaging profile, your business can too).

Instagram is also a great place to get clients and customers to post photos of your product or service in return for a raffle ticket or prize.


Pinterest is another visually oriented site that allows your images to be “pinned” by other users, which broadly expands the base of viewers.

Research has shown that unlike other social media sites, many Pinterest users are actively searching for a particular product, and browsing the options they see on Pinterest, making this site a must if you have visual content that can show off your business or service.


Yelp is not really a social media site per se, but it’s a must for any business. If your business is not on Yelp, that may look suspicious.

The main attraction of Yelp is customer reviews, so it’s a great place to build up the reputability of your business by offering clients and customers and incentive for leaving a positive review. Having a number of positive reviews on your site will also preempt the negative effect of the one sour apple who will inevitably complain about something.

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You may also want to check out the post 3 Powerful SEO Tips to Rank #1 on Google in 2019

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